SERVICES & SPECIALTIES
~ Marketing & Advertising ~
~ Responsive Landing Pages ~
~ Branding ~
~ Presentations ~
~ Production + Asset Management ~
~ Writing ~
~ Process strategy, standardization, streamlining ~
~ Cross-department collaboration ~
~ Building community ~
Collaboration:
Designers, UIUX, Developers
Art Directors, Copywriters
Associate Creative Directors (Art + Copy)
Creative / Marketing Directors
Strategy, Analysts
VP of Product & Media
Optimization Directors
SEO, SEM, Media Buyers
Editorial, Legal, Scientific
Project Managers, Account Executives
Bachelor of Arts: Graphic Design
Concentration: Web Design
Columbia College Chicago
Additional study + coursework:
Multimedia Journalism
Environmental Studies
Greetings!
I’m Cassandra—or Cassie—and welcome to the abode for my work!
For the last 8 years I’ve worked as a Graphic & Visual Designer in a variety of in-house and agency teams. My specialties include corporate marketing and advertising, landing pages, branding, and production. I’m an excellent cross-departmental collaborator, love driving process and building community. I’m currently accepting freelance assignments while seeking full-time work.
My aesthetic is bold and vibrant yet clean and minimalistic. I love modern innovation yet am wildly nostalgic for iconic brands, and I love merging the two together. I’m attracted to advertising that is eye-catching, clever, and unexpected. I design with a multimodal approach, bridging visually compelling designs with practical application. I see design as a way to help both brand and consumer—I enjoy helping a company reach its goals by bringing its mission and vision to life, while also solving its user’s and audience’s needs—and I thoroughly believe successful design builds customer trust.
Accessibility, Neurodiversity, and Inclusivity are important causes I implement in both my design and copywriting work. I achieve this through my passion of simplifying complex or new information into digestible content. In or outside my profession, I value staying well-rounded, resourceful, and always learning.
Background
I graduated from Columbia College Chicago with a Bachelor of Arts Degree in Graphic Design and Concentration in Web Design, after initially studying Multimedia Journalism and Environmental Studies.
My background in storytelling and love of creative writing allow me to apply copywriting skills to connect brand messaging and customer engagement.
Prior to my career as a designer, I worked for several years in various fields including customer service, operations, and administration, within the industries of retail, third party logistics (3PL), and healthcare.
Inspiration / Personal
I see the world through a creative lens and love keeping myself inspired. Snapping pictures of my surroundings, following countless design pages, researching trends, avidly taking photos of packaging design at grocery stores, learning new techniques, discovering fonts and color codes, and studying digital illustration to practice it myself are ways I continue evolving, creatively.
I’m a transplant to Seattle but grew up in the Midwest, having lived in Chicagoland for 16 years, with a hometown in Kansas City. I’m a city girl at heart and love exploring neighborhoods and attending a variety of events. When I’m home, I fill my space with music or keep busy binging TV shows, watching sports, reading mystery fiction, writing poetry and thought pieces, practicing design and digital illustration, and geek out over fandom, planning, research, science, and product review videos.
Outside of my own hobbies and methods of entertainment, family is everything to me. Their love and my experiences from them have shaped me to have a big heart, carrying empathy and sensitivity, and I cherish being helpful and considerate.
I hope you enjoy my work. Stay curious!
“If you can’t find what you’re looking for, create it.”
TESTIMONIALS
Studio Manager / Backup
~ Razorfish Health | 2018
I had the pleasure of managing Cassie at an advertising agency when her supervisor went on temporary leave. She rose up, smoothly tackling the change and getting me up to speed on her team’s process and workload. I was impressed at how she consistently shined, not only as a talented designer, but an excellent communicator with all the teams on her projects. Cassie was willing to jump into difficult assignments, ask great questions, open to incorporate ideas from others, and deliver on time…all with a great attitude! I am happy to give Cassie my full recommendation.
Marketing Director
~ AMITA Health | 2017
Cassandra is a talented designer with great attention to detail. She is able to juggle multiple projects at the same time and meet deadlines, all while maintaining high quality. Cassandra brings a positive attitude to all her projects and takes great pride in her work.
Associate Creative Director, Copywriting
~ Razorfish Health | 2018 – 2019
Cassie is a delightful designer who is always up for the challenge. When things got busy, she always managed to keep organized and hit her deadlines, delivering high quality work with ease. She's also eager to learn, which makes her a great team member to mentor. I have no doubt that Cassie will do great things in the future, and I hope our paths cross again!
Sr Art Director
~ Razorfish Health | 2018 – 2019
Cassie is a great pleasure to work with. I worked with her on numerous projects and she is collaborative with a can-do attitude.
Cassie is a detail-oriented designer and has a great sense in typography. She is dedicated and focused in her work, as well as always ready to lend a helping hand when our creative team is on a tight deadline. She managed multiple projects with efficiency and diligence and she will be a great asset to any team.
Project Manager
~ Razorfish Health | 2018 – 2019
Cassandra is an incredible designer and collaborative team member. I had the pleasure of working with her for over a year on a variety of projects - she always hits her deadlines with quality work. She goes above and beyond in her day to day, never hesitating to step in to solve problems. During our time working together, her supervisor was on leave for 6 weeks. Cassandra stepped in flawlessly in this time period - completing her projects while simultaneously managing her team's workload. Her communication skills paired with her artistic talent make her an asset to any team.
Associate Creative Director, Art
~ Razorfish Health | 2018 – 2019
I have had the pleasure of working with Cassie for the past 2 years or so. She is a creative and enthusiastic designer who has a great eye for detail and always strives to give 100%. In addition to being a complete asset to any team, she is also a delight to work with – no task is too large or too complex for her to take on and she dives in with a smile on her face always – she gives her all no matter the ask. I would happily work with Cassie again in a heartbeat.
Sr Art Director
~ Razorfish Health | 2018 – 2019
Cassie took on many projects at one time and kept high standards while working with different accounts and their specific requirements. She was great to work with and would be an asset to any team.
Studio Manager
~ Razorfish Health | 2018 – 2019
Cassie worked for me at Razorfish Health as a Graphic Designer and Production Artist. She jumped right in with a positive attitude, and a great work ethic. She brought with her a clean sense of design and a willingness to learn, picking up on our processes and quickly becoming indispensable. When I was out for 6 weeks, Cassie took initiative and proactively took the lead, becoming the go-to in my absence. She can work independently, and is also an effective collaborator, interacting with other teams to get work done that looks great, is correct, and on time. Cassie would make a great addition to any team.